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Interactive Brokers

Concept redesign for the Interactive Brokers logo

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The goal of this design is to be modern and minimal, while maintaining easily recognizable branding. The signature color red remains, but darkened slightly for a richer, more timeless look.

The italicized type, combined with the left-to-right arrow, symbolize forward progress. The interaction of the arrow with the letterforms is a literal interpretation of the “interactive” half of the firm’s namesake. The subtle upward curvature of the arrow mimics that of a bullish breakout.

The darker shade of red is key to Interactive Brokers, helping it maintain its identity, and standout from other firms in the field trending increasingly green and neon with their branding.

Red is also a strong choice of color when considering the ever growing Asian market, where the color holds positive connotations related to good fortune and joy.

Click here for the full design proposal document.

About Bain Creative

I'm Chris Bain. I'm a web-developer, commercial photographer, and sometimes designer.

I started Bain Creative in 2014, and while it's still just me, I regularly partner with other talented creatives - videographers, copywriters, photo stylists, etc. - for specific client needs. As a company, Bain Creative makes honest, beautiful content and crafts simple, straightforward digital experiences.

Regardless of the project, the goal is always the same - to help companies and brands develop mutually beneficial, meaningful, productive and lasting relationships with their stakeholders. When companies and brands demonstrate, over time, that they care, they earn trust, achieve goals and outperform competitors.

Values are often front-and-center in our work. Customers prefer companies and brands that align with their values. Employees prefer working for companies where profits aren't the only measure of success. And communities support companies that invest in and care about them.  

We would love to help you tell your corporate and brand stories and showcase your values.